Vapor Shop – A Success Story
The Vape Shop is probably the most unique shops that I’ve ever been to. It is run by two local entrepreneurs who also run the Cheesecake Shop, a restaurant. They started their Vape Shop because they were fed up with the state of the local electronic shops. The costs at these shops were not affordable for most people. The owners wanted to change the face of the local electronic market and they made their own store.
Customers flock to the Vape Shop because it is a place where they are able to buy quality products without paying exorbitant prices. Vape Shop offers a variety of electronic products at prices that are friendly to local companies. They sell various herbal throat sprays, shampoos, lotions, and other items. Some of the popular items include but aren’t limited by, creams, lotions, and mouthwashes. They are priced competitively so that everyone can afford to get what they want.
The owners of the Vape Shop realized they needed an outlet because of their product. They had the thought of checking a store in the center of the local area so they could offer their services to as many people as you possibly can. The shop itself is quite trendy and stylish. It really is set aside in the center of the mall, right by the food court.
Many local entrepreneurs made a decision to purchase items from the Vape Shop because they found them to be quite useful. The people who purchased their electronics were impressed with the quality, the prices, and the fact that the service was excellent. Vape Shop quickly became popular. People would arrived at the store to check out the wide variety of products and the prices and turn in their orders.
People who live in the downtown areas were quite interested in this shop until they noticed just how many customers it was attracting. One day, the owners decided to open another branch of their Vape Shop in the Plaza del Amor and Spice Park. This time around, they expanded the store to include a coffee house and an electronic shop.
When people begun to notice the other branches, they once again begun to be amazed. They wondered why they hadn’t seen this before. In addition they asked why another stores weren’t selling just as much as the Vape Shop did. The solution was very simple. The merchandise were priced too much.
The electronic equipment was very expensive. Customers couldn’t afford it. Because the business was new, they didn’t have any distributors to negotiate the prices down. Vape Shop simply didn’t make enough profit the first couple of months to justify the cost of advertising.
However, the financial results eventually turned around. Vape Shop began making more income than they had in the last years combined. They invested their newfound profits back into expanding, building more outlets, and adding more electronic items to their inventory.
It really is interesting how entrepreneurs handle their businesses. They tend to take care of their customers by offering them more customer service. Vape Shop did just that, and that’s just what I felt from their employees when I visited their shop. The employees were very polite, knowledgeable, and helpful.
The owner of Vape Shop knew he needed to attract a local market. He knew the neighborhood Crafters and suppliers will be attracted to his new store. Because of this, he began advertising in the local newspapers and on the air. These tactics worked, before national media caught on to his little experiment. They called Vape Shop and gave them bad reviews.
Some national advertisers came calling, but the owners kept the neighborhood Crafters and suppliers happy. They didn’t advertise in the national media, because they knew it wouldn’t do their business good. They focused on building their reputation in the neighborhood market first. When they made Electric Tobacconist a more impressive profit, they opened their national shops.
This story illustrates the importance of local marketing. Local independent shops build the brand name and reputation that national brands need so as to succeed. Only then will they advertise in national media. Without local independent shops promoting their product, national companies will take on the market and eat away at your earnings. With a little ingenuity, you can too!